A Room Upgrade Offered by a Hotel to a Guest

question 9

Multiple Choice

A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of ________.

• A) a frequency marketing program
• B) a basic relationship
• C) a club marketing program
• D) partner relationship management
• E) sustainable marketing

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Definitions:

Drive-Reduction Theory

A psychological concept suggesting that motivation arises from biological needs that push organisms to seek homeostasis through reducing drives stemming from those needs.

Tension

The physical or emotional strain caused by conflicting or demanding circumstances.

Stability

The condition of being resistant to change or variation, often used in psychological contexts to refer to emotional or mental consistency.

Primary Drives

Basic, instinctual drives that motivate behaviors necessary for survival, such as hunger, thirst, and avoidance of pain.