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For Most Marketers, Customer Relationship Management Is Exclusively a Matter

question 41

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For most marketers, customer relationship management is exclusively a matter of customer data management.


Definitions:

Stress-related Decision

Decisions that are influenced or prompted by psychological stress, potentially affecting the outcome or process of making choices.

Primary Appraisal

The initial evaluation process in which an individual assesses whether an event is irrelevant, beneficial, or stressful to them.

Secondary Appraisal

The process of evaluating one's potential to cope with or respond to a threatened or challenging event after its significance has been assessed.

General Adaptation Syndrome

A three-stage response (alarm, resistance, exhaustion) to stress theorized by Hans Selye, illustrating how stress affects the body over time.

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