Marketing in the Non-Profit Sector Is Applied in All but Which

question 19

Multiple Choice

Marketing in the non-profit sector is applied in all but which of these ways?

• A) to enhance their images
• B) to attract memberships
• C) to publicize the organization's supporters
• D) to design social marketing campaigns for specific causes
• E) to encourage donor support

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Definitions:

Distribution

The process of making a product or service available for the consumer or business user that needs it, which may involve transporting and selling goods through various channels.

Missionary Selling

Indirect form of selling in which the representative promotes goodwill for a company or provides technical or operational assistance to the customer.

Technical Assistance

Support provided, often by specialists, to solve specific technical problems or to improve the efficiency of processes.

IBM

A multinational technology company known for its computer hardware, software, and IT services and consulting.