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Potential ROI
The anticipated return on investment, a measure of the profitability of an investment relative to its cost.
Concept Testing
A phase in product development where ideas such as new products or marketing strategies are evaluated by potential consumers or through market research.
Product Design
The process of creating a new product to be sold by a business to its customers, with a focus on functionality, appearance, and user experience.
Reverse Innovation
When companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.
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