Refer to Scenario 9

question 331

Multiple Choice

Refer to Scenario 9.6 below to answer the question(s) that follow.
SCENARIO 9.6: Celeste borrowed $40,000 from her brother to open a car wash. She pays her brother a 5% yearly return on the money he lent her. Her other yearly fixed costs equal $18,000. Her variable costs equal $40,000. In her first year, Amy sold 40,000 car washes at a price of $2.50 per car wash.
-Refer to Scenario 9.6. Celeste's total fixed costs equal

• A) $2,000.
• B) $18,000.
• C) $20,000.
• D) $22,000.

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Definitions:

Lowball Technique

A persuasion strategy where an initially favorable offer is made, only to have the terms change unfavorably once initial commitment is secured.

Compliance

The tendency to agree to do things requested by others, often to conform with social norms or expectations.

Reciprocity Norm

A social norm suggesting that people should return the help they have received from others, creating a system of mutual cooperation and support.

Consistency Principle

The psychological tendency to remain aligned with our previous beliefs, attitudes, and behaviors to maintain a sense of self-consistency.