Examlex
The marginal rate of technical substitution is the ratio of
Alternative-Choice Close
Gives the prospect a choice between two alternatives.
T-Account Close
A close that is based on the process that people use when they make a decision by weighing the pros against the cons.
Competitor's Product
A product that is offered by one company that serves as an alternative or rival to another company's product in the market.
Standing-Room-Only Close
A close whereby a salesperson suggests that if a prospect does not act now he or she may not be able to buy in the future, thus motivating the prospect to act immediately.
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