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Refer to the information provided in Figure 3.11 below to answer the following question(s) . Figure 3.11
-Refer to Figure 3.11. A decrease in supply is represented by the movement from
Ecotricity
A concept focused on producing electricity from renewable sources with minimal environmental impact, often associated with green energy initiatives.
Normative
Relating to an ideal standard or model, or based on what is considered to be the proper way of doing something.
Brand Purpose Strategy
The long-term approach focusing on a brand's underlying reason for existence beyond profit, embodying its values, mission, and impact on consumers and society.
Brand Audit
A comprehensive examination of a brand's current position in the market compared to its competitors, assessing its effectiveness and identifying areas for improvement.
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