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Refer to the information provided in Table 3.1 below to answer the question(s) that follow.
Table 3.1
-Refer to Table 3.1. If the price per pizza is greater than $15, there would most likely be a(n)
Modified Repurchase
A buying situation where a customer is making a repeat purchase but with changes in requirements or suppliers.
Public Purchase
The process by which government departments or entities acquire goods, services, and works from private sector companies.
Reference Groups
Groups that individuals compare themselves to for guidance in forming attitudes, beliefs, values, or behaviors.
Consumer
An individual who purchases goods and services for personal use.
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