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If the MPS is 0.10, MPC is
Business Buying Process
A series of decisions made by organizations while purchasing products or services for operational, production, or reselling purposes.
Consumer Buying Process
A series of steps that consumers undergo when making a purchasing decision, including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Business Markets
Markets where goods and services are sold for purposes other than personal consumption, typically involving transactions between companies.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors and patterns.
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