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Bob is unemployed if he
Line Extension
The use of the same brand name within the same product line and represents an increase in a product line’s depth.
Convenience Goods
Products that are inexpensive and readily available, making them easy for consumers to buy frequently with minimal effort.
Consumer Staples
Essential products that consumers continue to demand regardless of economic conditions, such as food, beverages, and household goods.
Specialty Goods
High-value products that are unique or considered luxury items, often requiring a specific purchasing effort by consumers.
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