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Refer to the information provided in Figure 19.1 below to answer the question(s) that follow. Figure 19.1
-Refer to Figure 19.1. After firms can respond to the payroll tax, the per-hour wage paid by firms equals
Organizational Buyers
Businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for the organization’s operations.
Reseller Market
A market wherein goods or services are purchased for the purpose of resale rather than personal use.
Government Market
A market segment where the main customer is any government entity, purchasing products or services for public service.
Organizational Buyer
An organization that purchases goods or services for its own use or for further production, including companies, governments, and institutions, not individual consumers.
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