Refer to the Information Provided in Figure 16

question 196

Multiple Choice

Refer to the information provided in Figure 16.4 below to answer the question(s) that follow.
Los Angeles International Airport (LAX) is located next to Playa Del Rey. The noise from air traffic negatively affects individuals living in Playa Del Rey, however, this cost is not considered by airlines or air travelers. The airlines feel they have a right to use the airspace while the individuals living in Playa Del Rey feel they have the right to quiet. The following diagram depicts the marginal costs and marginal benefits associated with air travel. Figure 16.4
-Refer to Figure 16.4. Suppose the government assigns property rights to ________. No negotiations occur between the parties. The resulting level of air travel is 0 units.

• A) the airlines
• B) both the airlines and the residents of Playa Del Rey in a 50-50 split
• C) the residents of Playa Del Rey
• D) indeterminate from the given information.

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Definitions:

Sales Call Objective

The specific goal or aim that a salesperson intends to achieve during a sales call, which could range from simply gathering information to closing a sale.

FAB Formula

A sales strategy that focuses on the Features, Advantages, and Benefits of a product to highlight its value to the customer.

Purchase Decision

A buyer’s decision to purchase something.