Starbucks Coffee's Use of Geocoded Demographic and Consumer Data in Site

question 51

True/False

Starbucks Coffee's use of geocoded demographic and consumer data in site selection decisions is an example of the use of a Geographic Information System, or GIS.

---

Definitions:

Sports Teams

Groups of individuals who come together to participate in competitive sporting events, operating as a single entity within specific games.

Office Departments

Organizational units within a company, each responsible for specific areas of operations or tasks, such as Human Resources, Finance, or Marketing.

Self-Efficacy

The faith an individual has in their power to enact behaviors aimed at realizing precise goals.

Goals

are desired outcomes or objectives that individuals set for themselves, guiding their actions and decisions.