LaQuinta Motor Inns Has a Competitive Edge Over Its Rivals

question 76

Multiple Choice

LaQuinta Motor Inns has a competitive edge over its rivals because it

• A) uses regression analysis to determine which variables most influence profitability
• B) picks better locations than its rivals
• C) picks larger locations than its rivals
• D) builds only along interstate highways
• E) all of the above

---

Definitions:

Research And Development

The research efforts a company undertakes to enhance current products and processes or to foster the creation of new products and processes.

Pull Strategy

Directing the promotional mix at ultimate consumers to encourage them to ask the retailer for a product.

Marketing Effort

Activities and strategies employed by companies to market their products or services to target consumers effectively.

Sales Management

The process of directing an organization's sales team by developing strategies and managing resources to achieve sales targets.