A manufacturing firm is considering three potential locations for a new parts manufacturing facility. A consulting firm has assessed three sites based on the four factors supplied by management as critical to the location's success. Given the management-supplied factor weights and the consultant team scores, which location should be selected? Scores are based on 50 = best. Do the results surprise you in any way? Comment.
Definitions:
Amygdala
An almond-shaped set of neurons located deep in the brain's medial temporal lobe, involved in memory, decision-making, and emotional responses.
Orbitofrontal Cortex
The orbitofrontal cortex is a prefrontal cortex region involved in the cognitive processing of decision-making, emotion regulation, and sensory integration, influencing social behavior and reward.
Insula
Multifunctional cortical tissue located within the lateral fissure; contains language and taste perception–related regions and neural structures underlying social cognition.
Reinforcer
In operant conditioning, any event that strengthens the behavior it follows.
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