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Define variable costs. What special assumption is made about variable costs in the textbook?
Observational Data
Facts and figures obtained by watching how people actually behave, using mechanical, personal, or neuromarketing data collection methods.
Primary Data
Original and direct data collected by a researcher firsthand for a specific research purpose or project.
Mechanical Methods
Pertains to procedures and techniques involving machinery or tools in processes such as manufacturing or data processing.
External Secondary Data
Information collected from outside sources that has already been gathered for some purpose other than the current research need.
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