Smooth FM Radio Uses a __________ Approach When It Mixes

question 95

Multiple Choice

Smooth FM Radio uses a __________ approach when it mixes pre-recorded local segments with its national music blocks.

• A) mass customization
• B) product focus
• C) process focus
• D) repetitive focus
• E) both D and A

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Definitions:

Points of Difference

Characteristics that set a product or service apart from its competitors, highlighting unique features or benefits.

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Brand Authenticity

The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.

Poseur Brand

is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.