Which of the Following Examples Involves Customer Participation in the Design

question 85

Multiple Choice

Which of the following examples involves customer participation in the design of the service?

• A) investing in a mutual fund
• B) getting a chest x-ray at the hospital
• C) providing the stockbroker with the desired distribution of the portfolio
• D) seeing a movie at the theater
• E) eating at a fast-food restaurant

---

Definitions:

Fragmented

Characterizes something that is broken or separated into parts, often making it difficult to function as a whole.

Glocalization Framework

refers to strategies adopted by businesses to think globally but act locally, ensuring their products or services are adapted to fit the cultures and norms of specific markets.

Global Brands

Are brands that have a widespread international presence, offering products or services across many countries with a consistent brand identity.

Multi-Cultural Collage

An approach to marketing that integrates diverse cultural elements and influences to appeal to a wide array of demographic segments.