Examlex
A measure of forecast error that does not depend on the magnitude of the item being forecast is the __________.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.
Persuasion
The process of changing another person's attitudes, beliefs, or behaviors through argumentation, appeal, or explanation.
Persuasive Message
Communication intended to influence the attitudes, beliefs, or behaviors of others through argumentation, appeals, or other means.
Arguments
Statements or reasons given with the aim of persuading others that an action or idea is right or wrong.
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