Marie Bain Is the Production Manager at a Company That

question 46

Essay

Marie Bain is the production manager at a company that manufactures hot water heaters. Marie needs a demand forecast for the next few years to help decide whether to add new production capacity. The company's sales history (in thousands of units) is shown in the table below. Use exponential smoothing with trend adjustment, to forecast demand for period 6. The initial forecast for period 1 was 11 units; the initial estimate of trend was 0. The smoothing constants are α = .3 and β = .3

---

Definitions:

Need-Satisfaction Sales Presentation

A sales approach where the salesperson identifies and provides solutions to a customer's needs, enhancing satisfaction and persuading the purchase.

Formula Sales Approach

A systematic and structured method of selling where a pre-determined sequence of steps is followed to convince a customer to make a purchase.

Need-summary

A concise summary that identifies and outlines the specific needs or requirements of a client or situation, often used in sales to tailor solutions effectively.

Sales Presentation

A formal pitch or demonstration given by a salesperson to propose a product or service to potential buyers.