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Failures are tolerable as long as their results are not catastrophic.
Secondary Audience
An indirect group of people who, while not the primary target, may read or be affected by a document or message.
Organization's Culture
The shared values, beliefs, attitudes, and practices that characterizes an organization and its members.
Multiple Channels
The use of various platforms or mediums to convey messages or information, such as text, audio, and video.
Audience Reaction
The response or feedback from individuals or groups who receive and interpret a message or presentation.
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