Yield Management Is Most Likely to Be Used in Which

question 40

Multiple Choice

Yield management is most likely to be used in which one of the following situations?

• A) a fast food restaurant with wide demand fluctuations during the day
• B) a dental clinic that wants to fill its appointment book
• C) a firm with a good counterseasonal product mix
• D) a shipping company that can change its fleet size easily
• E) an airline attempting to fill "perishable" seats at maximum revenue

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Definitions:

Ascribed

A status or attribute assigned at birth or assumed involuntarily later in life, not based on individual merit or achievement.

Foot-In-The-Door Technique

A compliance method where persuading someone to agree to a small request increases the likelihood of agreement to a larger request later.

Solicitor

A legal professional qualified to offer advice and represent clients in legal matters, primarily in jurisdictions such as the UK, Ireland, and Australia.

Chain-Of-Command

The hierarchy within an organization that establishes who is in charge of whom and of whom permission must be asked.