During Surface Contact, the Decision as to Whether or Not

question 40

Multiple Choice

During surface contact, the decision as to whether or not to pursue the relationship may well be made on the basis of ______.

• A) mutuality
• B) physical intimacy
• C) self-disclosure
• D) small talk

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Definitions:

Demographic Data

Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.

Personalize

Tailoring a product, service, or experience to meet the specific needs or preferences of an individual customer.

Strategic Business Units

Distinct parts of an organization that operate within their own individual mission, vision, and objectives, focusing on specific markets or products.

Small Wallets

Refers to consumers with limited spending power or financial resources available for transactions.