Examlex
The most sought-after quality in a friend is warmth.
Consumer Adoption Process
The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.
Simulated Test Market
A market analysis tool where a new product is introduced to a sample of consumers in a controlled environment to forecast its success.
Product Launch
The introduction of a new product into the market, involving promotional strategies to create awareness and sales.
Product Life Cycle
The progression of a product through several stages from introduction to growth, maturity, and decline.
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