Discuss How the Context of a Message Influences Its Persuasiveness

question 18

Essay

Discuss how the context of a message influences its persuasiveness and briefly describe the audience factors involved in the persuasiveness of a message.

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Definitions:

Negative Life Pressures

Psychological or environmental stressors that negatively impact an individual's mental and physical well-being.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from traumatic events or persistent failure to succeed.

Seligman's Theory

Pertains to the theory of learned helplessness initially and later the development of positive psychology, emphasizing strengths, well-being, and the factors that contribute to a fulfilling life.

Trust

A psychological state comprising the intention to accept vulnerability based upon positive expectations of the intentions or behavior of another.