According to the Elaboration Likelihood Model, the Peripheral Route of Processing

question 62

Multiple Choice

According to the elaboration likelihood model, the peripheral route of processing is preferred when motivational state is ______ and skills or knowledge needed to evaluate the message is ______.

• A) low, low
• B) low, high
• C) high, low
• D) high, high

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Definitions:

Organic Product

A compound containing carbon that is typically produced through chemical reactions involving organic molecules.

Major Structure

The most stable or predominant conformation or configuration of a molecule among all possible alternatives.

Major Structure

Refers to the most abundant or stable structure among several isomers or resonant structures of a molecule.

Synthetic Steps

The individual and successive chemical reactions conducted to synthesize a desired compound, forming a part of an overall synthetic strategy.