The Transfer of Impulses and Ideas from Threatening or Unsuitable

question 199

Multiple Choice

The transfer of impulses and ideas from threatening or unsuitable objects to "safer" and less threatening objects is ______.

• A) displacement
• B) a reaction formation
• C) sublimation
• D) projection

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Definitions:

Line Extension

The process of introducing new items in the same product category under the same brand name, often with new flavors, sizes, colors, or ingredients.

Multi-brand

A strategy where a company markets multiple brands within the same product category, offering diversity to consumers.

Private-label Brand

A brand owned by a retailer or supplier that is not manufactured by them but is sold under their own branding.

National Brand

A product or service that is widely recognized and available across a country, often produced by a company that invests in national marketing campaigns.