One Fraternity Has Only 3 Openings, but During Pledge Week

question 7

Multiple Choice

One fraternity has only 3 openings, but during pledge week the number of pledges increases from 4 to 9. Another fraternity has 8 openings but only 2 pledges by the end of the week. This discrepancy was likely influenced by

• A) scarcity only
• B) scarcity and reactance only
• C) compliance only
• D) scarcity, reactance, and compliance

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Definitions:

Affective Component

Pertains to the emotional aspect of attitudes, reflecting feelings or emotions related to an object, person, or event.

Behavioural Component

The aspects of psychology related to the actions or reactions of individuals usually in response to external stimuli.

Cognitive Component

Refers to the beliefs, thoughts, and knowledge about the subject at hand, which is a part of an attitude.

Affective Component

The emotional or feeling segment of an attitude, which influences how we react to certain situations or individuals.