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According to social comparison theory, we tend to compare ourselves with a reference group comprised of people whom we perceive as
Implicit Prejudice
Implicit prejudice refers to unconscious biases or attitudes individuals hold against others, which can influence behavior and decisions without conscious awareness.
Discrimination
The unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or gender.
Normative Social Influence
The compelling influence of companions or society that leads us to change our demeanor to be welcomed and liked by them.
Ingroup Bias
The tendency to favor and extend loyalty to members of one's own group over others.
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