According to Social Comparison Theory, We Tend to Compare Ourselves

question 37

Multiple Choice

According to social comparison theory, we tend to compare ourselves with a reference group comprised of people whom we perceive as

• A) better than us.
• B) inferior to us.
• C) similar to us.
• D) Any of these may apply depending on the situations.

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Definitions:

Imports

Goods or services brought into one country from another for sale or use.

Exports

Goods or services produced in one country and sold to buyers in other countries, contributing to a nation's economy and corporate revenue.

Glocalization

The process of firms standardizing their products globally, but using different promotional campaigns to sell them.

Marketing Strategy

A long-term plan designed to achieve a company's marketing goals by understanding customer needs and creating a clear positioning for the product or service.