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It is useful to know about the common antecedents of a behavior you wish to change because the antecedents may
Marginal Social Cost
The additional cost imposed on society as a whole from producing one more unit of a good or service.
Socially Optimal
is a condition or outcome in which the allocation of resources maximizes the overall benefit to society.
Nonexcludable
A characteristic of a good whereby it is difficult or impossible to prevent people who have not paid for it from consuming or using it.
Rival
An entity competing against another in the same market or field.
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