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Systematic desensitization was devised by
Synergy
The belief that the combined strength and efficiency of two unified companies will exceed the total of their individual contributions.
Incremental Net Gain
The additional net profit earned as a result of a particular decision or action, taking into account all relevant costs and revenues.
Merger
The combination of two or more companies into a single corporate entity, with the newly formed organization often taking on a new name.
Strategic Alliance
A formal arrangement between two or more companies to undertake mutually beneficial business activities while retaining their independence.
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