Discuss the Continuum Concept as It Applies to the Distinction

question 118

Essay

Discuss the continuum concept as it applies to the distinction between normal and abnormal behavior.

Learn about customer segmentation, its conditions, and its importance for entrepreneurs.

Identify strategies to cross the chasm in marketing and understand its significance in product adoption.

Assess the characteristics of different consumer categories within the technology adoption life cycle.

Understand the structure and essential components of an effective pitch deck.

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Definitions:

Overjustification Effect

A psychological phenomenon where providing an external incentive for a behavior someone already finds rewarding leads to a reduction in intrinsic motivation.

Intrinsic Motivations

Internal drives to perform a task or engage in an activity purely because of the inherent satisfaction and enjoyment derived from doing it.

Extrinsic Motivations

Inspiration fueled by outside incentives, including financial gain, recognition, academic achievement, and commendation.

Overjustification Effect

A phenomenon where providing an external incentive for a behavior that is already internally rewarding can lead to a decrease in intrinsic motivation for that behavior.