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may increase one's risk for cardiovascular disease.
Behavioral Economics
A field of economics that examines how psychological, cognitive, emotional, cultural, and social factors affect economic decisions.
Utility
A measure of satisfaction or happiness that a consumer derives from consuming goods or services.
Disutility
The negative utility or dissatisfaction experienced by consumers from consuming a good or engaging in an activity.
Marginal Disutility
The added dissatisfaction a consumer experiences from consuming an additional unit of a product or service.
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