Sometimes When We Call a Customer Service Center, We Are

question 51

Multiple Choice

Sometimes when we call a customer service center, we are put on hold; we do not know how long it will be before our holding behavior is reinforced by the response of an associated, and it doesn't matter what we do in the meantime. Holding is reinforced on a _______ schedule.

• A) fixed-ratio
• B) fixed-interval
• C) variable-ratio
• D) variable-interval

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Definitions:

Primary Drives

Basic, innate urges that motivate behavior necessary for survival, such as hunger, thirst, sleep, and avoidance of pain.

Secondary Drives

Learned drives that are derived from primary drives or arising from learned associations with satisfying basic needs.

Need

A requirement of some material (such as food or water) that is essential for survival of the organism.

James-Lange Theory

An idea that posits emotions are experienced after the body undergoes physiological changes.