Which of the Following Promotions Exemplifies the Use of a Fixed-Ratio

question 373

Multiple Choice

Which of the following promotions exemplifies the use of a fixed-ratio schedule of reinforcement?

• A) A café prints, "You are a winner" on a random 1/12 of its coffee lids; patrons receiving such a lid can redeem it for a free beverage.
• B) A café offers its customers a punch card. Each time a patron purchases a beverage, a hold is punched; when ten holes are punched, the patron receives a free beverage.
• C) A café offers each patron an early morning two-for-one free-beverage-with-purchase deal from 5-6 a.m. on Monday mornings.
• D) Now and then, a café announces a two-for-one deal.

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Definitions:

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period.

Long-Term Memory

A type of memory capable of storing information for an extended period, from hours to decades, including facts, experiences, and skills.

Magical Thinking

The tendency to believe that simply having thoughts about an event before it occurs can influence that event.

Person Perception

The process by which individuals form impressions and make judgments about other people's traits and characteristics based on available information.