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Researchers use both "positive" and "negative" evidence to infer the roles of structures in behaviors.Which observation would be considered "negative" evidence in support of a hypothesis about the role of a brain structure?
Marketing ROI
A measure of the profitability generated by marketing efforts, calculated as the return from a marketing investment divided by the cost of that investment.
Rate of Trial
A metric used to measure the percentage of potential customers who try a product or service for the first time within a specific period.
Unaided Recall Test
A performance metric that requires consumers to recall advertisements from memory, without any clues.
Print Ad
A form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, businesses, and other audiences.
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