The R-W-W Framework Asks Three Questions: Is It Real? Can

question 3

Multiple Choice

The R-W-W framework asks three questions: Is it real? Can we win? Is it worth doing? Marketers should ask these questions during the ________ stage of the new-product development process.

• A)idea generation
• B)idea screening
• C)concept testing
• D)product development
• E)commercialisation

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Definitions:

Violation

The act of disregarding or breaking a law, agreement, or rule, resulting in possible legal penalties or consequences.

Manufacturer

A person or company that makes goods for sale, especially on a large scale through the use of machines.

National Cooperative Research Act

U.S. legislation that encourages collaborative research and development among businesses by providing certain antitrust protections.

Joint Research

Collaborative investigative efforts undertaken by two or more parties to achieve a common goal or to further their knowledge in a specific area.