In the ________ Stage of New-Product Development,products Undergo Rigorous Tests

question 48

Multiple Choice

In the ________ stage of new-product development,products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

• A)business analysis
• B)idea generation
• C)concept development and testing
• D)product development
• E)marketing mix

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Definitions:

NPV

Net Present Value (NPV) is a financial metric that calculates the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Cash Flow

The overall movement of capital entering and leaving a firm, which directly affects its solvency.

IRR

The Internal Rate of Return is a financial measure utilized in the evaluation of capital investments to determine their expected profitability.

Cash Flow

The overall volume of financial resources circulated within and out of an enterprise, affecting its solvency.