Which Stage of the New-Product Development Process Focuses on Finding

question 35

Multiple Choice

Which stage of the new-product development process focuses on finding new ways to solve customer problems and to create more customer-satisfying experiences?

• A)concept testing
• B)new-product development
• C)customer-centred new-product development
• D)sequential product development
• E)team-based new-product development

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Definitions:

Reinforcement

In behavioral psychology, a consequence applied that strengthens a behavior, making it more likely to occur again.

Modeling

A learning process in psychology where individuals learn new behaviors or information by observing and imitating others.

Conformity

The process of aligning one's attitudes, beliefs, and actions with the norms or standards of a group.

Social Psychology

The scientific study of how individuals think, feel, and behave in a social context.