________ Are Temporary Periods of Unusually High Sales Driven by Consumer

question 30

Multiple Choice

________ are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity.

• A)Styles
• B)Fashions
• C)Introduction phase
• D)Fads
• E)Rapid growth phase

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Definitions:

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.

Eye-Catching

Describes something that immediately attracts attention or stands out visually.

Point-of-Purchase

The place or moment at which a transaction occurs, often used in marketing to refer to the physical or digital location where a product is bought.

ABC Model

The ABC model is a framework in psychology that describes the relationships between antecedents, behaviors, and consequences, often used in cognitive-behavioral therapy.