When Easy-Off Oven Cleaner Replaced the Harsh Chemical Smell of the Cleaner

question 5

Multiple Choice

When Easy-Off oven cleaner replaced the harsh chemical smell of the cleaner with a fresh lemon fragrance,the Easy-Off manufacturer ________.

• A)used a repositioning strategy
• B)introduced a new-product line
• C)added to an existing product line
• D)improved an existing product
• E)used a market diversification strategy

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Definitions:

Prejudice

Preconceived opinion or judgment that is not based on reason or actual experience.

Discrimination

Unjust or prejudicial treatment of different categories of people, particularly on the grounds of race, age, or sex.

Robber's Cave Experiment

A social psychology experiment that demonstrated how conflict can be induced and reduced among groups through cooperation toward shared goals.

Us-Them Hostility

Refers to feelings of animosity or opposition towards an out-group, often stemming from strong in-group identification and perceived differences or threats.