A Campaign Designed to Promote a Wide Range of Cultural,sporting

question 148

Multiple Choice

A campaign designed to promote a wide range of cultural,sporting or arts-based events is an example of ________.

• A)ideas marketing
• B)social marketing
• C)services marketing
• D)events and experiences marketing
• E)responsibility marketing

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Definitions:

Job Satisfaction

A measure of how content an individual is with their job, which can affect their motivation, performance, and loyalty to the company.

Two-Factor Theory

A psychological theory proposed by Herzberg that suggests employee satisfaction and motivation are influenced by two factors: hygiene factors and motivators.

Satisfier Factor

Refers to elements that motivate individuals when present, according to Herzberg's Two-Factor Theory, contributing to job satisfaction and motivation.

Job Context

The environmental and situational factors surrounding a job, including its tasks, work conditions, and social demands.