Developing a Product Involves Defining the Benefits That It Will

question 54

Multiple Choice

Developing a product involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality,features,and style and design.

• A)private brands
• B)product attributes
• C)consumer products
• D)product mixes
• E)marketing tools

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Definitions:

Original Investment

The initial amount of money put into a project, asset, or company, intended to generate earnings or profit.

Cash Flows

This refers to the net amount of cash and cash-equivalents being transferred into and out of a business, vital for assessing its financial health.

Capital Investment

Funds invested in a firm or enterprise for the purposes of furthering its business objectives, often in assets intended to produce goods or services.

Net Present Value

The difference between the present value of cash inflows and outflows over a period, used in capital budgeting to analyze the profitability of an investment.