In Assessing Which New Features to Add to a Product,a

question 143

Multiple Choice

In assessing which new features to add to a product,a company must weigh each feature's ________ to customers versus it's ________ to the company.

• A)cost;line extension
• B)cost;service
• C)value;cost
• D)service;line extension
• E)equity;cost

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Definitions:

Sloanism

A reference to Alfred P. Sloan's management style at General Motors, focusing on a decentralized organization and a strategy of offering a car "for every purse and purpose."

Nikita Khrushchev

A Soviet statesman who led the Soviet Union during part of the Cold War as the First Secretary of the Communist Party of the Soviet Union from 1953 to 1964 and as Chairman of the Council of Ministers, or Premier, from 1958 to 1964.

Suburban American Women

Refers to women living in suburban areas of the United States, often characterized by specific social, cultural, and economic lifestyles.

Domestic Life

Refers to activities and life within the home, involving family dynamics, housekeeping, and the routines of daily living.