________ Occurs When a Company Introduces Additional Items in a Given

question 41

Multiple Choice

________ occurs when a company introduces additional items in a given product category under the same brand name,such as new flavours,forms,colours,ingredients or package sizes.

• A)A line extension
• B)A product mix
• C)Interactive marketing
• D)Service variability
• E)Service intangibility

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Definitions:

Corporate Culture

Corporate culture refers to the shared values, beliefs, and practices that shape the social and psychological environment of a business organization.

Leadership Qualities

Attributes and behaviors exhibited by individuals who effectively guide, influence, or command groups, teams, or organizations.

Leadership Competencies

A set of skills and behaviors that contribute to effective leadership, including strategic thinking, emotional intelligence, and decision-making capabilities.

Behavioral Perspective

An approach to understanding human behavior that focuses on the observable behaviors and the effects of the environment on those behaviors.