An Apparel Marketer Is Planning to Launch an Existing Brand

question 93

Multiple Choice

An apparel marketer is planning to launch an existing brand name into a new product category.Which brand development strategy is being implemented?

• A)line extension
• B)brand extension
• C)multibranding
• D)new brands
• E)rebranding

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Definitions:

Provide Assistance

The act of giving help or support to someone or something.

Assertive

Characterized by confident and self-assured behavior, often in communication, without being aggressive.

Independent

The state or quality of being self-reliant and not dependent on others for decision-making or support.

Gender Schema Theory

A theory that explains how individuals become gendered in society and how sex-linked characteristics are maintained and transmitted to other members of a culture.