Through Market Segmentation,companies Divide Large,heterogeneous Markets into Smaller Segments That

question 27

Multiple Choice

Through market segmentation,companies divide large,heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.

• A)efficiently
• B)effectively
• C)directly
• D)both B and C
• E)both A and B

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Definitions:

Decision Rules

Guidelines or criteria used by consumers or individuals in making choices among various alternatives.

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture, often leading to judgment of other cultures solely by the values and standards of one's own culture.

Simple Additive Rule

A decision-making process where each option is evaluated and scored on several criteria, and the scores are simply added up to make a decision.

Attribute Preference Rule

A decision-making heuristic where consumers select products or services based on a subset of relevant features that they prefer.