Examlex
The division of buyers into groups based on their knowledge,attitudes,uses or responses to a product is ________ segmentation.
Stimulus Sampling
Using more than one exemplar of a stimulus (e.g., more than one violent video game).
Meta-Analysis
A quantitative literature review that combines the statistical results (e.g., correlation coefficients) from all studies conducted on a topic.
Factorial Design
A research design used in experiments involving multiple factors where each factor has two or more levels, and the effects of each factor as well as their interaction can be studied.
Quasi-Experiment
A quasi-experiment is a research design that resembles an experimental design but lacks the same level of control or random assignment of participants to groups.
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