Which Type of Segmentation Centres on the Use of the Word

question 105

Multiple Choice

Which type of segmentation centres on the use of the word when,such as when consumers get the idea to buy,when they actually make their purchase or when they use the purchased item?

• A)demographic
• B)psychographic
• C)occasion
• D)impulse
• E)emergency

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Definitions:

Virtual Team

A group of individuals who work together from different geographical locations and rely on communication technology to collaborate.

Face-to-face Meeting

A personal interaction between two or more people, in the same physical location, for the purpose of communication.

Intranet Technologies

Internal, private networks used by organizations to share information, tools, and resources among their employees.

Data Sharing

The practice of making data available to others, either within an organization or publicly, to support analysis, decision making, and innovation.