Markets Can Be Segmented into Groups of Nonusers,ex-Users,potential Users,first-Time Users

question 17

Multiple Choice

Markets can be segmented into groups of nonusers,ex-users,potential users,first-time users and regular users of a product.This method of segmentation is called ________.

• A)user status
• B)usage rate
• C)benefit
• D)behaviour
• E)loyalty status

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Definitions:

Cultural Differences

The variations in the practices, customs, and behaviors of different societies or groups of people.

Motivation

The combination of forces that drive people to satisfy their needs.

Psychographics

The study of personality, values, opinions, attitudes, interests, and lifestyles of people, used in market research.

Demographics

Statistical data relating to the population and particular groups within it, often used for marketing, policy-making, and social research.